Counterintuitive moment: Big tobacco companies are pushing for more controls on e-cigarettes including health warnings, product testing requirements, etc.
Concern for consumers? Big tobacco says it’s providing leadership in the burgeoning industry.
Smaller competitors say the calls for health warnings and restricted sales are meant to hurt them. They worry about the costs of complying with potential FDA regulations and facing-off on the same store shelf with traditional packs.
This Reuters article notes that most anti-tobacco campaigners agree that e-cigs should be regulated. But some believe they deserve a lighter touch than tobacco because they can help smokers quit, and may be less harmful than smoking.