Anti-Vaxx Messaging Exposed

Volume and vitriol consistently drown out reason and science, reports a research team that dove deep into 480 anti-vaccine websites to analyze tactics and assess methods.

The sites “play fast and loose with the facts (that is, if facts are even employed),” writes Meghan Bridgid Moran, an assistant professor at the Johns Hopkins Bloomberg School of Public Health.

Having scoped out the anti-vaxxers’ playbook, the team recommends recasting the conversation by linking smart vaccine decisions to choice, freedom and individuality.

“Though science has long been on our side, communicating scientific truths is our next frontier,” Moran writes.

TIME

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