Is the alcohol industry really doing all it can to avoid advertising to youth audiences?
There’s room for improvement, write alcohol policy expert David Jernigan and colleagues in a recent study. They recommend alcohol makers figure out which of their television ad campaigns, television networks and time slots have exposed more underage people to their ads—and then create a no-buy list.
“The bottom line is alcohol is not an ordinary product,” says Jernigan in a Q&A with Vox. “This is a product that's linked to the three leading causes of deaths among young people: motor vehicle crashes, homicide and suicide.”