Self-Regulating Alcohol Ad Buys

Is the alcohol industry really doing all it can to avoid advertising to youth audiences?

There’s room for improvement, write alcohol policy expert David Jernigan and colleagues in a recent study. They recommend alcohol makers figure out which of their television ad campaigns, television networks and time slots have exposed more underage people to their ads—and then create a no-buy list.

“The bottom line is alcohol is not an ordinary product,” says Jernigan in a Q&A with Vox. “This is a product that's linked to the three leading causes of deaths among young people: motor vehicle crashes, homicide and suicide.”

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