France Goes Brand-Free

Starting in 2017, all cigarette packs sold in France will look exactly the same. The plain dark green packages will have the brand name denoted in small uniform typeface, with even larger and more graphic health warnings.

The health ministry hopes the law will reduce smoking rates by 10% over the next 5 years in France, which has some of the highest smoking rates in Europe—32% of men and 26% of women smoke daily, according to WHO.

France is following in the steps of Australia, having passed a brand-free cigarette packaging law in 2012. Ireland and the United Kingdom are expected to follow suite.


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