Rebranding the HPV Vaccine

The HPV vaccine could help block tens of thousands of cancer cases, yet remains underused a decade after its introduction.

Cancer doctors are launching a campaign to rebrand the vaccine and push pediatricians and family doctors to recommend the vaccine more forcefully, citing their failure of as the “number one obstacle” to greater uptake. “The failure belongs to us,” said pediatrician Jason Terk. “It’s an epic fail.”

Gynecologist Rose Gowen noted that one factor is that pediatricians never see the cancers caused by HPV, as they strike years later—making the vaccine’s importance in preventing cancer harder to grasp.

The Washington Post

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