Big Tobacco Won’t Die

British American Tobacco reached a deal this week to purchase the 58% of Reynolds American that it does not already own. The merger will create the world’s largest listed tobacco company by sales and profits.
 
Global smoking rates have declined, with the number of people who smoke remaining steady at about 1.1 billion people for the past decade.
 
Tobacco companies' biggest threat now is their competition, which may mean we soon see Philips Morris International purchasing Altria, seller of Malboro in America. And one opportunity large firms are now increasingly investing in is e-cigarettes.
 
Source: The Economist

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