Clean Air for Sale?

China’s deadly outdoor air pollution has many citizens willing to devote portions of their salaries to improve air quality, says new research by Xi Chen, an assistant professor at the Yale School of Public Health. Chen and his colleagues estimated the relationship between air pollution and individual happiness. Then they put a price on better air. They found families with kids under age 6 were willing to invest 5.9% of their income for better air quality, while families without young children were willing to invest 3.3%.
The researchers say their results underscore the value of stronger environmental regulations.
Source: Yale School of Public Health

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