Comprehension Fights Confusion

The 2015–2016 Zika outbreak fueled fears, panic and a search for information, but the reading level of communications from the WHO and the CDC was often too high to make them useful to many people, according to a new study in BMJ Global Health
Researchers at Hebrew University of Jerusalem surveyed Google search trends during a year-long period and examined press releases from the health organizations. They found that WHO materials were written at a graduate-school level, and the CDC’s required a high-school education.
Researchers suggest that more timely, accessible and advice-oriented bulletins could help mitigate risk, improve infection control and relieve public anxiety during future epidemics.
Source: The Jerusalem Post

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