Curbing Avoidable Tragedies

From a moment of silence at a crash-prone site in Accra to a flash mob in Fortaleza, Brazil, cities around the world marked a Day of Remembrance for Road Traffic Victims yesterday.

More than 1.25 million people die in traffic crashes annually— 90% in low- and middle-income countries, according to the WHO. 2 years ago, governments across the world set an ambitious goal to slash road traffic deaths and injuries by 50% by 2020, explained Etienne Krug, chair of the UN Road Safety Collaboration, in a YouTube address.

Vital Strategies and other partners supported by the Bloomberg Initiative for Global Road Safety helped organize the awareness-raising efforts in 9 key cities yesterday.

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