Too Little, Too Late?

After 18 years, a Big Tobacco lawsuit filed under President Bill Clinton materialized yesterday with TV spots advertising the lethal and addictive effects of smoking.

Years of court appeals initially gummed up the 1999 ruling. In 2006, a federal judge upheld that Big Tobacco had “lied, misrepresented, and deceived the American public,” and demanded funding for the ads. The spots were released yesterday with content aimed at teens, even though under-25s now comprise only 5% of network TV viewership. Teens primarily consume content from social networking or online streaming sites.

Philip Morris USA owner Altria Group, which spends over $8 billion annually on marketing, will fund the estimated $30 million campaign.

ABC News

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