Gaining Middle Ground on Tobacco

The FDA is kicking off a divisive new smoking strategy with a push to control nicotine levels in cigarettes and embrace lower-risk tobacco products.

If approved, an alternative cigarette which heats rather than burns tobacco, which Philip Morris International claims reduces toxic byproducts, could hit the market come February.

Anti-smoking campaigners, recalling how heavily-marketed alternatives like “low tar” cigarettes proved misleading in the past, say the move is too soft on the tobacco industry—inviting alternative products rather than encouraging quitting. Adult smoking in the US is lower than ever at 15%, but still causes about 1 in 5 deaths.


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