Big Moves Against Big Tobacco

Bloomberg Philanthropies has thrown $20 million behind a tobacco industry watchdog to monitor “dirty tactics” as it homes in on low- and middle-income countries and the e-cigarette business, writes Sarah Boseley.

Stop (Stopping Tobacco Organisations and Products) comes amid debate about whether e-cigarettes are a helpful quitting tool or a dangerous gateway to cigarettes. There is scant evidence on e-cigarettes’ long-term effects.

Michael R. Bloomberg, newly-minted WHO global ambassador for noncommunicable diseases, has pledged $1 billion to fight tobacco. Meanwhile, Philip Morris International’s $80 million Foundation for a Smoke-Free World is promoting a new frontier of smoke-free tobacco products.

The Guardian

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