The sleek, discreet Juul—the “iPhone of e-cigarettes”—became ubiquitous in schools last fall. Now the FDA is on a mission to crack down on the devices and determine why they’re so popular among youths. The answer could be in marketing materials the FDA has demanded from Juul Labs—like promotional games and contests—to determine whether they target young people.
It is illegal to sell vape products to anyone under 21. An undercover FDA sting operation yielded 40 warning letters to retailers accused of violating that law. The FDA says the Juul crackdown is the first of many steps in the new Youth Tobacco Prevention Plan.