Big Pharma Tells Moms Not to Worry About Superbugs

The ads take clear aim at stressed, hassled moms.

“Breathe,” one ad encourages moms. “Pour a glass of wine … Prepare your family the chicken. Whether the label says ‘no antibiotics’ or not, the meat and milk you buy is free of harmful residues from antibiotics.”

But Elanco, a livestock drugs company, is behind the PR campaign … “a classic strategy to divert the debate about residues rather than focusing on the core issue, which is the selection for resistant bacteria in the live animals due to the constant exposure to those drugs on the farm,” says epidemiologist Thomas Van Boeckel.

(And yes, the ads are sexist, too.)

The Bureau of Investigative Journalism

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