It’s a tough world out there for science on TV. From 2000-2012, less than 1% of network nightly news air time went to biotechnology and basic medical research.
Since 1993, Paul A Offit—director of the Vaccine Education Center at the Children’s Hospital of Philadelphia—has often filled the very niche job of talking science on TV, and has learned a few things. Among them, avoid the Oprah trap—no matter the facts, you can only lose when up against Jenny McCarthy’s personal anti-vax narrative, in which science plays the villain. Also, try to make people laugh, and "Don’t panic. The facts are your safety net."