Color Matters

Black men are far more likely to make preventive health choices if the recommendations come from a black doctor, according to a revealing analysis of patient/doctor visits published by the National Bureau for Economic Research.

Researchers recruited 702 black men from Oakland, California and randomly assigned them to doctors at a health clinic—set up for the study—for free check-ups. Among the striking findings: 62% of the men who saw black doctors agreed to cholesterol tests compared to 36% who saw white or Asian physicians, and consent to diabetes screenings was 63% for men who visited black doctors and 43% for those who met with non-black doctors.

The New York Times

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