The Uncool Side of Juul

Old-fashioned cigarettes are plummeting in popularity, but ‘Juuling’ has taken their place as the symbol of teen rebellion once embodied by famed smokers like Marilyn Monroe—in the form of discreet, flavored nicotine.

Marketed with its own version of “the Virginia Slims glamazon,” Juul is “the iPhone of smoking, and the kids are wild for it,” writes Lavanya Ramanathan.

Riding the teen cool factor, Juul sales have soared 700% from a year ago, and US schools say they are confiscating “fistfuls” of the devices. Meanwhile, lawsuits for deceptive marketing mount against the manufacturer, arguing that young teens are becoming addicted to a product they think is safe.

The Washington Post

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