Buzz Kill: The Rise and Fall of Brian Wansink

The famed director of Cornell’s Food and Brand Lab is headed for premature retirement, his work mired in scandal.
Brian Wansink’s practical research bent—like recommending smaller bowls for portion control— generated buzz for him and the journals he published in. Now, 13 of Wansink’s studies have been retracted; Cornell found that he committed research misconduct, including misreporting data.
But when he was in favor, his work apparently went unchecked, begging a broader question: “How did the system apparently fail to catch this pattern of behavior for so long, and how can this system be corrected to prevent this from happening again?” James Hamblin asks.

The Atlantic

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