E-cig Knock-Offs in the Hot Seat

An August 2016 FDA rule banned sales of new e-cigarettes without regulatory approval. But Juul and other products already on the market remain exempt until 2022.
 
This has led to a flurry of Juul knockoffs appearing to target youths with sweet flavors like “unicorn drops” and a cheaper price tag. Manufacturers claim that products have been “on the market” since before the 2016 cut-off or that “new” e-cigs are just repackaged preexisting products. The FDA says it will take “swift action where appropriate” in determining if products violated the deadline in an attempt to curb explosive growth of the industry.
 
Reuters

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