Disrupting the Mammogram Market

Just 66% of Indian breast cancer patients live 5 years after diagnosis, compared to 90% in many Western nations.

Many Indian doctors blame a scourge of late-stage diagnosis that spans the economic and educational spectrum.

New user-friendly, portable devices show promise for early detection. Less invasive than standard mammograms, one product uses thermal cameras that create a “heat map” of a woman’s chest; algorithms then look for temperature abnormalities that suggest the presence of a tumor. The thermal approach's $20 price tag is comparable to mammograms and will likely drop as the market grows.  


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