The Amazon Model for Global Health

From handwashing in Kenya to Ebola in Nigeria, the vogue human-centered design—including co-designing with communities, interviews, speedy prototyping—has swept global health with qualitative information.

But to properly serve the customers of the industry—the 800 million people living in poverty—better data on larger population samples is key to understanding behavior, writes Sema K. Sgaier of the Surgo Foundation.

When the anecdotal research of human-centered design fell short, Amazon offered inspiration, with its reams of data on customer behavior, Sgaier writes.

How best to balance qualitative and quantitative? Know what data you need, what data is already available, and spend wisely.

Stanford Social Innovation Review

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