PSA: Public Service Announcements Can Work!

There’s insufficient research to measure the effectiveness of mass media messaging campaigns. A study overseen by Innovations for Poverty Action points to evidence that PSAs have potential to influence human behavior.
Researchers screened short videos addressing violence against women during a popular film festival in rural Uganda. 2 months after the screening, researchers found that women in treatment groups were 9% more likely than those in control groups to report VAW. 8 months later, that difference increased to 13%.
Innovations for Poverty Action

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