The Sound of Science

While for some the sounds may induce chill-mode, others feel like they're “being haunted by a very quiet ghost with no sense of personal space.”

So what is ASMR—"autonomous sensory meridian response"? Think the opposite of nails on a chalkboard—repetitive, up-close sound that can send a pleasant tingle over the scalp—or not, CNN explains.

To some, the dulcet tones of crayons drawing or teeth chewing are a lullaby that helps them sleep. 

The decade-old phenomenon has risen from obscurity and birthed a generation of “ASMR artists” plus a Super Bowl ad starring arbiter-of-cool Zoe Kravitz whispering into a microphone, AP reported.   

But are the soothing sounds backed by sound science? Perhaps. In one study, ASMR fans could spot counterfeit noises, while newbs simply “felt tingles when they were told to expect tingles.”

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