A New Way to Say Cheese: Baby's First Viral Challenge

While American cheese was named one of GHN’s 100 Objects That Shaped Public Health, we never thought it would also shape the internet—at least for a moment.  

The Web has found a new use for the fluorescent-orange squares: throwing it on baby’s faces.

It all started with a father in Michigan who launched the original orange square. The offending slice “has not been identified but resembles Kraft Singles”—which arguably isn’t really a food but a mid-strength building material.

The trend has struck an apocalyptic note with some who believe it’s a sign of societal doom. If you thought politics was divisive, check out a #cheesechallenge post and you’ll see true polarization at work: While some call it baby humiliation and downright violent, others claim it’s just good, cheesy fun.

The Washington Post

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