Phone A Father-to-Be

While men are often sidelined during the pregnancy and childbirth process, in Pakistan they jumped at the opportunity to learn more.

Super Abbu (super dad)—a program aimed to improve dads’ engagement in pregnancy and childbirth— received 40,000 phone inquiries, 96% of them from men, which shocked even the program’s founder, University of Michigan professor Mustafa Naseem.

A simple, discreet hotline staffed by volunteer doctors was key in a country where 42% are unable to read and write.

As well as informing fathers-to-be, says Naseem, the program debunked an embedded myth: that men are disinterested in fatherhood.

University of Michigan

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