Hacking Employee Pregnancies

Pregnancy tracking apps have become wildly popular for helping mothers track their experience—and employers and insurers shell out to get access to that data.

Some employers give financial incentives to use the app, then track the anonymized data, helping evaluate employees’ health outcomes and cut costs, they say.

Some find such arrangements disturbing and invasive.

The Quote: “What could possibly be the most optimistic, best-faith reason for an employer to know how many high-risk pregnancies their employees have? So they can put more brochures in the break room?” asked Karen Levy of Cornell University… “The real benefit of self-tracking is always to the company.”

The Washington Post

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