Juul's Full Court Press for the FDA

Armed with tempting sums of cash, Juul Labs has been aggressively recruiting e-cigarette researchers in a bid to show the FDA—by 2022—that its blockbuster vape products are a “net public health good” when it comes to promoting smoking cessation, Sheila Kaplan reports.

Researchers report being bombarded with phone calls and emails from Juul recruiters.
But many top scientists have turned them down, leaving Juul to turn to scientists linked to the tobacco industry, further eroding the company’s credibility. Some universities shirk any tobacco industry funding, making courting researchers more challenging since the tobacco giant Altria made a $12.8 billion investment in Juul Labs.

The New York Times

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