The Medium Brings the Message in Mozambique

Well-intentioned aid organizations can miss the mark when trying to engage African communities in disease prevention.
For example: Giving written pamphlets to illiterate communities; videos featuring people cleaning themselves with their right hands post-toilet (highly offensive in Muslim culture); and using red and blue costumes—the colors of opposing political parties—to illustrate HIV infection rates.
In response, Mozambique’s Dayn Amade, founder of tech company Kameleon, created “community tablets”—large, solar-powered screens displaying culturally appropriate, vital health information that can be transported to rural areas.
“Education is key: if you educate people, you empower them to make better decisions,” Amade says.
The Guardian

Comments +


Post a Comment

Restricted HTML

  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Back to top