Crowdfunding: Does Mass Appeal Miss the Point?

The digital collection pot that is GoFundMe is angled heavily toward covering medical costs, which commanded a third of its fundraising in 2017.

Perhaps that’s unsurprising given the spiraling cost of health care in the US, where health insurance deductibles outpace wage increased by a factor of 8.

But even when appealing to the public’s generosity, the most privileged and savvy circles still stand to benefit most—and the power of storytelling can obscure underlying issues.

“The risk in giving medical aid on the basis of stories is that the theatre of change trumps actual systemic reform,” writes Nathan Heller.

The New Yorker

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