Pay to Play on Display

Juul paid for access to young people, according to testimony in a US Congressional hearing to determine the company’s role in a youth vaping epidemic that has spiraled since the company’s 2015 launch.  

High schoolers—speaking under oath—said Juul reps came to their classrooms, showed them the devices, claimed they were “totally safe” and said the FDA would soon confirm as much, CNN reports. A year later, Juul is not an FDA-approved smoking cessation device.

The company paid schools $10,000-a-pop to speak with students, ostensibly about healthy lifestyles, according to the New York Times. Juul said the purpose of a “short-lived” educational program was misconstrued.

The $38 billion company targeted children as young as 8 at summer camp, according to a memo.

Testifying, Juul’s co-founder stressed the company’s course-correcting efforts. Facing an FDA crackdown, Juul restricted sales of flavored pods popular with teens.

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