Can Sugary Drinks Be Taxed Away?

“Sugary drinks tax” is a well-worn phrase.

However, such policies come in as many forms as there are jurisdictions, and the benefits of policies designed to tackle chronic diseases take a long time to measure.

The good news: Studies of consumption have already shown the impact of taxation.  

In Mexico, a 10% increase to sugar-added beverages saw purchases drop 6% in a year and bottled water purchases climb 16%. A promising trend.

But scaling back sugar is about more than taxation—it’s about shifting norms. Take tobacco: “The policies and the debate and the education campaigns made smoking unpopular,” says Laura Schmidt of the University of California, San Francisco.

Knowable Magazine

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