One Product, a Range of Regulations

In the Philippines, Juul’s retail strategy looks much like Baskin Robbins’—prominently displaying flavors that appeal to young people, NPR Goats and Soda reports.

Such tactics are facing crackdowns in the US—where Juul voluntarily pulled fruit flavors from stores and cannot market the product as safe. But now Juul is expanding to lower-income markets where there are fewer protections. From legislative hearings to public events in the Philippines, Juul is still marketed “like it's not going to cause any problems.”

Meanwhile, the US CDC continues to investigate vaping-related illnesses and deaths—naming the condition EVALI, STAT reports—and issuing new guidelines urging clinicians to look out for vaping injuries that may be confused with the flu, The Hill reports.

In light of the US crisis, another emerging market—Malaysia—is considering an all-out ban on e-cigarettes, Reuters reports.


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