A Wellcome Conversation-Changer

Doom is not winning over the public in the fight against antimicrobial resistance.

To get critical buy-in, it’s time to reframe the conversation, according to a new Wellcome Trust report.
 
People respond best when AMR is presented as a pressing, yet solvable, issue that “undermines modern medicine,” according to Wellcome’s research, based on surveys of 12,000+ people in 7 countries.

People shut down when they hear catastrophic projections and death tolls.
 
More takeaways:

1. Cut away the technical jargon.
2. Emphasize that AMR is universal and already causing significant problems.
3. Advise people on steps they can take to help.

The Wellcome Trust