VR: Making Vaccinations Real

Less than 27% of adults 18-49 got a flu shot in the 2017-2018 season.

What might sway them towards personal responsibility: virtual reality.

Researcher Glen Nowak evaluated impacts of a 5-minute VR experience in which “vaccine-avoidant” participants were immersed in scenarios where they spread the flu to immunocompromised people.

The simulation then took them inside a patient where they used controllers to try and destroy the virus with antibodies—sadly, a “futile quest.”

The Result: VR had a great impact than a pamphlet or video with identical information. Nowak’s team hopes VR could also be used to educate parents on the importance of vaccinations.

Fast Company

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