The (New) American Way of Death

Just 1 in 3 US adults have planned for their own deaths.  

Millennials, however, are embracing death culture thanks to contributing factors like climate change worries, “wellness culture,” and wanting to “curate their afterlives.” The internet democratized spaces once owned by the (sometimes opportunistic) death industry, and there are apps for everything from end-of-life planning and living will creation to funeral home pricing. 

“We are a generation that is less willing to be shamed for our interests in difficult topics,” says death positivity advocate Caitlin Doughty. “And we know that not talking about death can lead to a less self-aware life.”


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