A New Mother Lode of Health Data

In Eastern Europe, a combination of low funding for public health and rising consumer spending power has fueled the rise of private medical care—and a race for the accompanying trove of health data.
Some of the region’s major insurers are partnering with startup tech companies to gather and mine health information in order to refine pricing and risk assessments, even knowing that it will take years for a return on investment. “This is where we see the greatest potential for the future,” said a Vienna Insurance Group spokesperson.
Data privacy and security challenges loom but show no signs of slowing the "gold rush."

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