A Campaign Against a Campaign

Philip Morris International may be running a global stop-smoking campaign—but make no mistake, PMI’s sleek IQOS products are waiting in the wings to addict new users, according to a damning new report from the STOP Campaign, a tobacco industry watchdog.
 
While PMI touts its sleek IQOS products as an alternative for smokers, the analysis found that the products are a profitable new venture as cigarette sales wane.

Meanwhile, the company is also still trying to sell cigarettes.
 
The company has launched a new cigarette brand in Indonesia, is still marketing cigarettes to young people, and has launched several lawsuits against smoking regulations.
 
STOP (news release)

Comments +

0 comments

Post a Comment

Restricted HTML

  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Back to top