Liberians Canvassed for Trust—and it Worked

During the 2014 Ebola outbreak, Liberian volunteers helped limit the scope of the devastating epidemic with a simple strategy: Get the word out.
That approach could offer a template for other countries where government mistrust stymies outbreak response efforts.
An MIT study found that after speaking with volunteer canvassers, Monrovia residents were 15% more supportive of disease control efforts, and 26% more likely to support government-controlled burials.
Another crucial stat: 30% of people already knew the canvassers they spoke to, because they were from the same community. An earlier program that deployed Ministry of Health staff was met with “disbelief and outright violence” in communities.
MIT News

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