Influencers Join the Effort

Coronavirus communicators are finally getting to know an inevitable ally: the influencer.

To reach vulnerable communities at the local level, the NoCovid project—the National Organizing Coalition On Virus Information Distribution—enlists celebrities and scientists alike to hammer home warnings about COVID-19.

NoCovid was founded by husband and wife team Democratic political consultant James Carville and GOP political strategist Mary Matalin, with the aim of bridging political divides around science and transcending messaging that preaches to the choir in public health.

The comedian Wanda Sykes addresses her hometown directly: “The scientists and experts I trust are convinced the next hotspot will be area code 757.”

The Washington Post

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