A Zambian Nun Makes Public Health Fun

Before COVID-19, Sister Astridah Banda—a Catholic nun in Zambia— offered up maternal health advice over the airwaves. Now she’s pivoted to address the COVID-19 crisis in local languages.
English is Zambia’s official language—but over 70 languages are spoken across the country. Radio—a key form of media for the rural poor who may lack internet and TV connections—“has an audience that is usually left behind,” says Banda.
Banda bridges the gap with listener Q&As covering topics like when to seek treatment and best practices for shopping.
Another key element—Banda makes it fun, peppering her programs with caller contests and casual banter.

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