In Europe, tobacco use among women is declining much slower compared to men
In some countries women are even using tobacco more, according to a WHO reportthat pushes for a rethink of tobacco control efforts in the region.
WHO estimates that 12% of girls aged 13–15 are current tobacco users in the European Region – 1.5X times the global average, WHO reports.
Key Challenges: Taking on tobacco industry marketing to women and girls—such as gendered product design—and industry exploitation of the lack of political will around the issue.
The most important step now, says anti-tobacco activist Margaretha Haglund, is for countries to implement the WHO Framework Convention on Tobacco Control’s Article 13.
It calls for a comprehensive ban on tobacco advertising, promotion and sponsorship.