Fast Food's Accelerating Ad Spend

The fast food industry’s ad spend is spiraling, and increasingly targeting Black and Hispanic communities, according to a new report from the University of Connecticut’s Rudd Center for Food Policy and Obesity.

From 2012-2019:

  • The fast food industry’s ad spend increased $400 million+

  • Industry spending on Spanish-language TV spiked 33%

  • Black youth viewed 75% more fast food ads than their white peers, compared to 60% more in 2012

And despite companies’ touting healthier menu options, these items get precious little air time in ads—and in turn do little to boost sales of kids’ meals and healthier choices.   

Policy Works: On the flip side, a JAMA study found that 2 years into Philadelphia’s 2017 beverage tax, the volume of taxed beverages purchased declined by 49%, and per-person calories purchased via beverages and high-sugar foods declined as well.  

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