How do you define public health? Jennifer Beard, Public Health Post’s new associate editor, shares her late mentor Bill Bicknell’s take: “Public health is the art of deciding who dies when and in what degree of misery.”

Whether you’re an educator trying to reach young people on touchy topics, a doctor determined to fight fake news with facts, or a communicator promoting public health or doing damage control for your organization, you need to know your way around social media.